About Us
About Us – Riyajerusha
Established in 2019 and headquartered in Pandalam, Kerala, Riyajerusha is a dedicated women's clothing brand committed to delivering premium quality fashion at accessible prices. As a fully e-commerce based manufacturer, we follow a direct-to-consumer model, ensuring there are no resellers—just a seamless connection between our brand and our valued customers.
At Riyajerusha, we take pride in our in-house team of 35 skilled professionals and a network of 15 external partners, all working collaboratively to design, produce, and deliver garments that blend comfort, elegance, and affordability. Each piece is crafted using carefully selected fabrics and contemporary patterns, meeting the needs of the modern Indian woman.
Driven by a mission to make stylish, high-quality apparel available across the country, we offer nationwide delivery, ensuring that customers from every corner of India can experience the Riyajerusha promise—affordable luxury, made with care.
Our Fabrics & Materials
At our clothing brand, we believe that the foundation of exceptional fashion lies in the quality of the materials. That’s why we carefully curate a diverse selection of premium fabrics to suit every style, season, and occasion. Our collection features the breathable comfort of pure cotton, the soft elegance of rayon, and the natural luxury of linen. For those who appreciate artisanal charm, we offer Ajrakh prints—a traditional block-printing technique rooted in heritage. Add a touch of sophistication with chiffon, georgette, and crepe, or indulge in the richness of silk, velvet, and muslin. We also offer blends like rayon-cotton, combining the best of both worlds for everyday wear. Whether you're looking for something light and airy or rich and regal, our carefully selected fabrics ensure comfort, durability, and timeless appeal in every piece.
Our Signature Patterns
We bring a versatile range of silhouettes and patterns to suit every mood, body type, and personal style. From classic to contemporary, our designs are crafted to enhance both comfort and elegance. Choose the timeless charm of the A-line or the flowy sophistication of the Alia cut for a flattering look. Embrace clean lines with the straight cut or make a statement with the effortlessly stylish co-ord sets. For those who love layered detailing, our panel-cut designs offer dimension and flair. Add drama to your wardrobe with a flared Kurti, or go bold with the elegant edge of a long slit kurta. If you're seeking a blend of traditional and modern, our shirt kurtas with classic shirt collars are perfect for casual and semi-formal occasions. No matter your preference, our curated patterns celebrate individuality with a perfect blend of tradition and trend.
Sleeve Styles That Define Elegance
Details matter—and when it comes to design, sleeves play a key role in shaping your look. Our clothing collection features a thoughtfully curated range of sleeve styles to match your mood and elevate your outfit. From the classic appeal of full sleeves to the practical charm of 3/4 sleeves, we offer options that blend comfort with sophistication. Prefer a minimalist vibe? Our sleeveless designs are perfect for clean, contemporary styling. Add volume and drama with balloon sleeves, or embrace the soft, feminine flow of bell sleeves. For a touch of refinement, our cuff sleeves deliver structure and style in one elegant detail. Whatever your aesthetic, our sleeve variations are crafted to bring character, comfort, and versatility to your wardrobe.